1οΈβ£ Topics That Win: Views Γ Engagement
π₯ Gold Standard: Holiday Content
Combined Score: 4,191 (2,130 avg views Γ 1.97% engagement)
- 12 videos produced
- 13.3 average comments per video
- 2X better than next best topic
- Action: Create holiday content for ALL Nigerian celebrations (Independence Day, Christmas, New Year, Easter, Democracy Day, etc.)
π₯ Strong Performer: Nigerian Culture
Combined Score: 2,056 (775 avg views Γ 2.65% engagement)
- 35 videos produced (largest category)
- 10.6 average comments per video
- Higher engagement rate than Holiday (2.65% vs 1.97%)
- Most engaged videos: "Everyday Phrases Wrong" (8.43% engagement), "Nigerian Words = Hit Songs" (6.93%)
- Action: This is your bread-and-butter content. Double down!
π₯ Consistent: Music/Afrobeats
Combined Score: 1,874 (519 avg views Γ 3.61% engagement)
- 44 videos produced (2nd largest category)
- 9.6 average comments per video
- HIGHEST engagement rate (3.61%)
- Action: Music content gets fans talking. Focus on Nigerian/Afrobeats artists.
Guess format ranks 6th with combined score of 1,179 (325 avg views Γ 3.63% engagement).
Problem: High engagement (3.63%) but LOW views (325 avg). This means existing fans comment, but content doesn't attract NEW viewers.
52 videos produced = Most content produced, but 6th in performance. You're working hard, not smart.
Solution: STOP pure "Guess" games. Redirect to Nigerian Culture + Music hybrids (e.g., "Guess Nigerian Songs" instead of "Guess General Songs").
Complete Topic Rankings:
2οΈβ£ What Do Viewers Talk About?
π₯ Most Discussed Topics
π¬ Why Do Viewers Comment?
π― Critical Finding: Relationships
165 mentions (9.5%) - MORE than any other topic in comments!
- Viewers LOVE discussing relationships, dating, gender dynamics
- But your Relationship topic ranks 10th (782 score) with only 13 videos
- Opportunity: Create more Nigerian relationship/dating content. Viewers want to discuss it!
- Examples that work: Gender debates (1,188 score), "Men vs Women" formats
3οΈβ£ Cast Preferences (Genuine Viewers Only)
Most mentioned (76 appearances) but -12.7% lift
2nd most (68 appearances) but -19.1% lift
2nd most (38 appearances) + STRONG +62.5% lift! β
4th most (44 appearances) + Good +37.2% lift β
5th most (29 appearances) + STRONG +60.8% lift! β
6th in mentions BUT #1 PERFORMER +249.1% lift!
7th in mentions but EXCEPTIONAL +297.6% lift!
7th in mentions + Good +54.3% lift β
9th most (63 appearances) + Neutral +4.7% lift
10th most (9 appearances) + STRONG +79.6% lift!
π The Disconnect: Mentions vs Performance
Comments reflect FAMILIARITY, not QUALITY:
- Ade (82 mentions): Most appearances (76 videos) = Most familiar. But -12.7% lift = Below average performance.
- Anayo (21 mentions): Fewer appearances (6 videos) = Less familiar. But +249.1% lift = #1 performer!
- Strategy: Keep Ade for familiarity, but increase Anayo/Henry/John screen time for performance.
- You said: "I believe we have the right cast but wrong topics" - CORRECT! Focus on topics, not cast changes.
Top Comments About Cast:
4οΈβ£ Content Requests & What Viewers Want More Of
π Request Types
π Overall Sentiment
Top "More of This" Requests:
Specific Content Requests:
π― What This Means
- 83.7% positive sentiment: Viewers are HIGHLY SATISFIED with your content
- Low request volume: Only 20 "more of this" requests across 1,734 comments suggests viewers are consuming, not demanding
- Challenge request: "Try not to laugh" - Nigerian humor challenges could work
- Strategy: Viewers are happy. Focus on REACH (algorithm, topics, titles) not quality. Quality is already there!
5οΈβ£ Complaints & Constructive Criticism
Most Liked Complaints:
β οΈ Note: Multiple comments (3 with 3+ likes) call Ade "bad guy" - Playful or concern?
Note: Criticism about drawing challenge execution
Note: Host being too harsh on contestants
π Complaint Analysis
- 3.2% complaint rate: Extremely low! Most content creators see 10-20%.
- Ade "bad guy" comments: Multiple viewers noticed this in Mother's Day video. Check if it's playful or character concern.
- Host behavior: Some viewers feel hosts are too harsh on contestants. Consider softer approach.
- Drawing quality: Viewers noticed poor illustrations. Either improve or make it part of the comedy.
- Overall: NO major complaints about topics, formats, or content strategy. You're on the right track!
6οΈβ£ Final Recommendations: What Viewers Want
π― IMMEDIATE ACTIONS (Based on Comment Analysis)
- 1. MORE HOLIDAY CONTENT: Best combined score (4,191). Plan content for EVERY Nigerian celebration.
- 2. DOUBLE DOWN ON NIGERIAN CULTURE: 2nd best score (2,056) + 2.65% engagement. This is your bread-and-butter.
- 3. STOP PURE "GUESS" GAMES: 52 videos produced, ranks 6th. High engagement but low reach. Pivot to Nigerian Culture + Music hybrids.
- 4. MORE RELATIONSHIP CONTENT: 165 mentions (9.5%) = Most discussed topic! But only 13 videos produced. Big opportunity!
- 5. INCREASE ANAYO/EBUBE/JEREMY SCREEN TIME: Low mentions but high performance (+249%, +62%, +60% lift).
- 6. KEEP ADE FOR FAMILIARITY: 82 mentions shows audience connection despite -12.7% lift. Don't remove, but pair with high-performers.
- 7. TEST "TRY NOT TO LAUGH": Specifically requested. Nigerian humor challenges could work well.
- 8. SOFTEN HOST BEHAVIOR: Multiple comments about hosts being "too harsh." Adjust tone.
β WHAT'S WORKING (Don't Change!)
- 83.7% positive sentiment: Viewers LOVE your content
- Only 3.2% complaints: Extremely low for YouTube
- 6.8% praising cast: Viewers like your talent
- Nigerian Culture focus: 35 videos, strong engagement
- Music/Afrobeats content: 3.61% engagement (highest!)
Your viewers are HAPPY (83.7% positive). The problem is NOT quality or cast - it's TOPIC SELECTION and ALGORITHM REACH.
Stop making 52 "Guess" videos that rank 6th. Instead:
β’ Holiday content (ranks 1st)
β’ Nigerian Culture (ranks 2nd)
β’ Relationship discussions (9.5% of comments but only 13 videos)
You said: "I believe we have the right cast but wrong topics" - The data proves you're 100% CORRECT!
π Data Sources
1,778 total comments β 44 employee/talent filtered (2.47%) β 1,734 genuine viewer comments analyzed
Long-form videos only (182 videos, 2+ minutes each)
All lift factors, performance data, and topic classifications from verified channel data