💡 CORE PHILOSOPHY: Rising Tide Lifts All Boats
When cast members grow their personal brands, ZOOKA grows exponentially. This isn't charity—it's smart business.
Cast with growing personal followers promote harder (they benefit directly), create better content (building their reputation), stay loyal (why leave when you're growing?), and make ZOOKA more valuable (the cast IS the asset).
📊 The Smosh Model That Works
How Smosh Cast Members Grow:
- Smosh cast members have individual channels with 500K-2M subscribers
- They cross-promote each other constantly
- Personal content drives NEW audiences back to main Smosh channels
- Everyone wins: Cast builds careers, Smosh builds empire
🎯 The ZOOKA Model
Main Channel Growth + Individual Creator Growth = Exponential Network Effect
When Ade posts on his personal Instagram/TikTok:
- His followers discover ZOOKA
- ZOOKA viewers follow him personally
- Both audiences grow together
- Cross-pollination creates viral opportunities
⭐ Tiered Incentive Structure
TIER 1: CORE 5 CAST
Members: Ade, Semiloore, Elizabeth, Henry, John
Commitment: 12-16 video appearances per month (3-4 per week)
💰 Compensation Structure:
- Base Rate: Guaranteed income per video appearance (consistent, predictable)
- Performance Bonuses: Additional compensation when videos hit view milestones (2K+, 5K+, 10K+)
- Social Media Bonuses: Weekly bonus for posting promotional content on personal accounts (3+ posts/week)
- Special Episode Premium: Higher rate for holiday specials, celebrity collabs, etc.
Earning Potential: Competitive monthly income with significant upside based on performance and effort
TIER 2: SUPPORTING CAST
Members: Monk, Jeremy, Paul, Ebube, Laura, and rotating guests
Commitment: 6-8 appearances per month (guest spots, special episodes)
💰 Compensation Structure:
- Base Rate: Per-appearance fee (slightly lower than Core 5)
- Performance Bonuses: Earn more when videos perform well
- Path to Core 5: Consistently high engagement + strong promotion = promotion to Core 5 tier
📱 Personal Brand Building Support
1. Content Support Package (FREE for Core 5)
- 10-15 shareable clips per video: Optimized for TikTok/Instagram Reels/Stories
- Behind-the-scenes footage: Delivered weekly for personal account posting
- Graphics pack: Branded graphics with cast member name + ZOOKA logo
- Music/sound effects library access: Use ZOOKA's licensed audio for personal content
💡 Why This Matters: Cast can post 3-4 times per week WITHOUT creating new content—just share ZOOKA clips with their personality
2. Equipment Access (FREE for Core 5)
- Ring lights, microphones, cameras: Borrow for personal content creation
- 48-hour advance booking: Simple reservation system
- Equipment insurance: Covered by ZOOKA
- Studio access: Use ZOOKA location for personal shoots (free for Core 5)
💡 Purpose: Remove barriers to personal content creation. No excuse not to grow personal brand.
3. Monthly Strategy Sessions
- 1-hour group workshop: Social media growth tactics
- Topics covered: Algorithm optimization, content strategy, viral mechanics, brand deals, monetization
- Guest speakers: Nigerian influencers (50K-500K followers), social media strategists, brand deal negotiators
- Peer learning: Cast members share what's working on their accounts
4. Cross-Promotion System
- Tag all cast in main channel posts: Instagram, TikTok, Twitter
- "Meet the Cast" spotlight series: 2x per month per Core 5 member
- Video descriptions drive traffic: Every video includes cast member handles with "Follow for BTS content"
- Stories/Reels featuring cast: Dedicated content pushing followers to personal accounts
Example Video Description Format:
🌟 MEET THE CAST:
Ade - @adetheboyy (Instagram) | @adetheboy (TikTok)
Semiloore - @semi.loore (Instagram) | @semiloore (TikTok)
Elizabeth - @lizzygold_onwu (Instagram)
Henry - @sirhenry__ (Instagram)
John - @jxhn.a (Instagram)
Follow them for exclusive behind-the-scenes content!
5. Collaborative Content Opportunities
- Cast × Cast collabs: Use ZOOKA studio for personal collaborations (free)
- "A Day in the Life with [Name]" series: ZOOKA helps produce personal vlogs
- Joint TikTok/Reels challenges: Coordinated posting for maximum reach
- Duet chains: Cast members duet each other's content for cross-pollination
🎯 Growth Milestones & Rewards
Individual Social Media Milestones
| Platform | Milestone | Reward | Additional Benefits |
|---|---|---|---|
| 10K followers | Significant bonus | Verification help, blue check application | |
| 25K followers | Major bonus | Dedicated ZOOKA feature episode | |
| 50K followers | Large bonus | Launch personal series on ZOOKA | |
| 100K followers | Substantial bonus | Equity stake discussion in ZOOKA spinoffs | |
| TikTok | 10K followers | Bonus payment | Access to Creator Fund |
| 50K followers | Larger bonus | Brand deal introduction service | |
| Viral video (1M+ views) | Per-occurrence bonus | ZOOKA helps capitalize with follow-up content |
Requirements: Growth must occur during active contract. Cast must actively post and mention ZOOKA in bio.
Team Performance Bonuses (Core 5 Only)
When ZOOKA hits subscriber milestones, Core 5 shares in success:
| ZOOKA Subscribers | Bonus Pool | Per Core 5 Member | What It Unlocks |
|---|---|---|---|
| 15,000 subs | Shared bonus | Equal split | Increased production budget |
| 20,000 subs | Larger pool | Equal split | Celebrity collab budget |
| 30,000 subs | Major pool | Equal split | Spinoff channel planning |
| 50,000 subs | Substantial pool | Equal split | Profit-sharing program begins |
💡 Why Collective Bonuses Work:
- Encourages cast to promote ZOOKA actively
- Builds team mentality, not competition
- Everyone succeeds together
- Aligns cast interests with channel growth
🎓 Career Development Support
1. Industry Connections
- Brand introductions: Connect cast with Nigerian brands for sponsorship opportunities
- Production company contacts: Help secure acting gigs, hosting opportunities
- Creator network: Introductions to other Nigerian content creators for collabs
- Event invitations: Creator events, conferences, networking opportunities
2. Portfolio Building
- Professional footage: High-quality clips for personal reels/portfolios
- Letters of recommendation: Upon request for opportunities
- Analytics reports: Data to pitch to sponsors ("My content reaches X demographics")
- Case studies: Document growth during ZOOKA period for brand pitches
3. Skills Training (Quarterly)
- Video editing workshop: Learn to edit personal content
- Content strategy & planning: How to plan content calendars
- Personal branding: Develop unique voice and identity
- Public speaking/hosting skills: Professional development
- Brand deal negotiation: How to value yourself and negotiate rates
4. Health & Wellness (Core 5 Only)
- Flexible scheduling: Respect personal commitments, family emergencies
- Mental health resources: Content creation is stressful—contacts provided
- Work-life balance: Encouraged time off, no burnout culture
- Safe environment: Professional, respectful workplace culture
5. Career Support
How ZOOKA Helps Your Career:
- Skills development: Training in editing, content strategy, personal branding, public speaking
- Industry connections: Introductions to brands, creators, opportunities
- Portfolio building: Professional footage, analytics, recommendations
- Growth opportunities: As ZOOKA grows, opportunities for expanded roles emerge
ZOOKA supports cast members in building their own careers and pursuing their own goals—whatever those may be. We provide tools, connections, and opportunities, but each person defines their own path.
💼 Tami Media Production Team Performance
Production Team vs Dedicated Talent
Critical Distinction: Tami Media employs a full production team with behind-the-scenes roles. They are STAFF, not dedicated talent.
The Full Production Team Includes:
- Leadership: Henry (Production Lead), John (Content Strategy), Elizabeth (Operations), Ade (Creative Director)
- Production Support: Editors, camera operators, audio technicians
- Operations Support: Coordinators, scheduling assistants, logistics managers
- Creative Support: Script writers, researchers, thumbnail designers
Key Insight: Every role contributes to ZOOKA's success. Bonuses should reward collective achievement, not create internal competition.
Current Staff On-Camera Performance (Reference Only):
- Henry: +297.6% lift, 13 appearances | 1,547 avg views - EXCEPTIONAL when he appears
- John: +54.3% lift, 23 appearances | 1,403 avg views - STRONG when he appears
- Elizabeth: -19.1% lift, 68 appearances | 365 avg views - Too many appearances
- Ade: -12.7% lift, 76 appearances | 560 avg views - Too many appearances
Key Finding: Staff should focus on behind-the-scenes excellence. Use dedicated talents (Anayo +249.1%, Ebube +62.5%, Jeremy +60.8%) for most on-camera work.
🎯 Team Responsibilities (Not Individual KPIs)
Collective Team Goals:
- Content Production: Publish 12-16 high-quality videos per month
- Content Performance: Average 2,000+ views per video, 60%+ retention rate
- Channel Growth: Grow subscribers and reach new audiences consistently
- Revenue Generation: Secure brand partnerships, optimize monetization
- Production Quality: Maintain professional standards in audio, video, editing
- Talent Support: Ensure dedicated talent are well-coordinated and satisfied
- Strategic Planning: Develop series concepts, plan content calendars ahead
Philosophy: Success is COLLECTIVE. Everyone plays a role—from editors to coordinators to leadership.
💰 Shared Pool Bonus Structure
Quarterly Performance Bonus Pool
When ZOOKA hits targets, the ENTIRE production team shares in the success. No individual KPIs—only collective achievement.
| Channel Metric | Q1 2025 Target | Q2 2025 Target | Bonus Pool Value |
|---|---|---|---|
| Subscribers | 20,000 | 35,000 |
Shared Pool Distributed among ALL production staff (Leadership + Support) |
| Avg Views/Video | 2,500+ | 4,000+ | |
| Monthly Revenue | ₦500K+ | ₦1M+ | |
| All 3 Targets Hit | TEAM SUCCESS 🎉 | ||
How the Pool Works:
- Bonus pool is distributed fairly among all production team members (leadership + editors + coordinators + support staff)
- Distribution reflects roles and contribution levels (leadership receives more, support staff receive proportionate amounts)
- Everyone wins together—no internal competition, only team collaboration
- Paid quarterly when targets are achieved (30 days after quarter end)
- Transparent reporting: Team receives full breakdown of channel performance vs targets
🌟 When ZOOKA succeeds, the ENTIRE production team succeeds. Rising tide lifts all boats.
⚠️ Critical Directive: Reduce Staff On-Camera Frequency
Current Issue: Some staff members appear in too many videos despite having primary behind-the-scenes responsibilities.
Strategic Adjustment Required:
- Elizabeth: Reduce from 68 to 8-12 appearances/quarter (occasional guest spots while focusing on operations excellence)
- Ade: Reduce from 76 to 16-20 appearances/quarter (strategic hosting of signature series only)
- Henry: Maintain 10-15 appearances/quarter (special episodes that leverage his exceptional +297.6% lift)
- John: Strategic 12-16 appearances/quarter (selective use of his strong +54.3% lift)
👉 Staff excellence comes from BEHIND-THE-SCENES contributions. Use dedicated talents (Anayo, Ebube, Jeremy, Paul, Semiloore) for primary on-camera work.
Rationale: When production staff focus on their core strengths (editing, strategy, operations, creative development), content quality improves across the board. Strategic on-camera appearances are fine—but the primary value comes from behind the scenes.
📊 Monthly Team Performance Reviews
What Gets Reviewed Monthly (Team Level):
- Channel Growth: Subscribers, total views, avg views per video
- Content Quality: Retention rate, watch time, engagement rate
- Production Efficiency: Videos published vs planned, production timeline adherence
- Revenue Performance: Brand deals secured, monetization growth, CPM trends
- Team Collaboration: Cross-functional effectiveness, talent satisfaction, workflow improvements
Purpose: Identify team strengths, address bottlenecks, celebrate wins together.
🚫 Anti-Exploitation Principles
Fair Treatment Guarantees
❌ What We DON'T Do:
- NO unpaid "exposure" work: Everyone gets paid, every time
- NO exclusivity clauses: Cast can work with other channels/brands
- NO content ownership over personal accounts: Cast owns 100%
- NO unrealistic targets: Bonuses are rewards, never penalties
- NO surprise deductions: All pay is transparent & upfront
- NO forced promotion: Social bonuses are optional
✅ What We DO Provide:
- Guaranteed base pay: No performance penalties
- Career support: Skills training, connections, opportunities
- Performance transparency: Clear channel metrics and targets
- 30-day notice period: No penalties for leaving
- Growth opportunities: As ZOOKA grows, new roles emerge
- Respectful treatment: Dignity, flexibility, work-life balance
🌟 The Big Picture: 5-Year Vision
Traditional Model (Most Channels):
- Channel uses cast members as labor
- Channel grows, cast stays same size
- Cast is replaceable
- Cast has no equity, no future
ZOOKA Model:
- Channel invests in cast members
- Channel AND cast grow together
- Cast becomes irreplaceable (they ARE the brand)
- Cast has equity opportunities, real careers
What Each Core 5 Member Has in 5 Years:
- 100K+ personal followers (Instagram/TikTok combined)
- Independent income streams: Brand deals, personal content monetization
- Equity in ZOOKA spinoffs: ZOOKA GAMES, ZOOKA FOOD, etc.
- Their own series/shows: Not just participants, but creators
- Built a real career: From "person in videos" to "content creator/entrepreneur"
When cast members succeed, ZOOKA becomes:
The Netflix of Nigerian YouTube (multiple shows/personalities)
A talent incubator (like Smosh, BuzzFeed, Cut)
A network, not just a channel
Worth millions in brand value 🚀
The Bottom Line: When you invest in your talent, they invest in you. This isn't charity—it's the smartest business model. Cast members with growing personal brands promote harder, create better content, stay loyal, attract new talent, and make ZOOKA exponentially more valuable.
Rising tide lifts all boats. Let's build stars. 🌟