📊 Analysis Scope
Extended Cast Criteria: Anyone with 5+ video appearances who isn't part of Core 5 (Ade, Semiloore, Elizabeth, Henry, John)
Total Analyzed: 16 extended cast members
Positive Lift (>0%): 7 members (43.8%)
Strong Lift (≥10%): 6 members (37.5%)
Super Lift (≥50%): 3 members (18.8%) — These are your hidden gems!
🌟 Hidden Stars: Promote to Core Cast Immediately
@TONEROBABA6 (Anayo) 🏆
AVERAGE LIFT ACROSS ALL TOPICS
🔥 WHY @TONEROBABA6 IS YOUR #1 PRIORITY:
- +311.4% lift = Makes videos perform 4X BETTER than topic baseline
- HIGHEST lift factor across entire cast (Core 5 + Extended)
- Outperforms Henry: Henry (+211.9% lift) vs @tonerobaba6 (+311.4%)
- Small sample warning: Only 6 videos, but ALL 6 show exceptional performance
- X/Twitter handle: @tonerobaba6 — already has social presence
💎 IMMEDIATE ACTION REQUIRED:
1. Feature @tonerobaba6 in 5 more videos IMMEDIATELY (mix of Holiday, Gender Debate, and Nigerian Culture topics) to verify lift factor with larger sample
2. If lift stays above +50%, PROMOTE TO CORE CAST alongside Semiloore
3. Test chemistry with Semiloore — pair them in 3 videos together
4. Offer dedicated talent agreement — commit to 50-80% of videos, personal brand support
ANAYO (tonerobaba)
AVERAGE LIFT ACROSS ALL TOPICS
🤔 WAIT — Is This The Same Person?
Analysis shows: "anayo" and "tonerobaba" both have 15 videos with identical 905 avg views. Both show +116.9% lift factor.
X handle: @tonerobaba6 (same as the 6-video superstar above)
Conclusion: This is likely the SAME PERSON with different name tags in the data. If so:
- Total videos: 21+ (6 + 15, or potentially overlapping)
- Proven track record with reliable sample size
- Consistent high performance across multiple entries
✅ STRATEGIC DECISION:
PROMOTE Anayo/@tonerobaba6 TO CORE CAST IMMEDIATELY. Even at +116.9% lift (using the 15-video data), he DOUBLES content performance. This is your second-best performer after his own +311.4% in the smaller sample. Combined, this shows exceptional consistency.
EBUBE
AVERAGE LIFT ACROSS ALL TOPICS
⚠️ CRITICAL CONTEXT: Ebube is Tami Media Staff
Like Henry, John, and Elizabeth: Ebube is Tami Media staff with full-time responsibilities beyond on-camera work.
Performance is excellent: +49.3% lift with 39-video sample = Makes content perform 50% better consistently!
But availability is limited due to staff duties (production, editing, operations).
✅ WHY EBUBE IS VALUABLE:
- +49.3% lift with 39 videos = Statistically reliable high performance
- Makes content perform 50% better than topic baseline consistently
- Large sample size (39 videos) proves this isn't a fluke
- 2nd best performing staff member after Henry (+211.9%)
- Raw average looks low (638 views) because she appears in many low-baseline topics
💡 STRATEGIC RECOMMENDATION:
Use Ebube as RECURRING GUEST (similar to Henry). With +49.3% lift, she's extremely valuable on-camera.
Recommended frequency: 10-20% of videos (2-3x per month), especially Holiday/Special episodes and Gender Debate topics where her lift shines.
Stop casting her in: Low-baseline topics (Guess, Game formats) — waste of her high-lift potential.
Chemistry test: When she appears, pair Ebube with Anayo and Semiloore to see if they elevate each other.
✅ Strong Performers: Test for Core Cast Potential
JEREMY
31 videos | 668 avg views
Performance: +47.5% lift with 31-video sample size shows reliable positive impact
Recommendation: TEST in 5 more videos (Holiday + Gender Debate topics). If lift stays above +40%, promote to core.
Chemistry Test: Pair with Semiloore, Anayo, and Ebube to find best combinations
PAUL
44 videos | 612 avg views
Performance: +28.9% lift with LARGEST sample size (44 videos) = Very reliable data
Strength: Consistent 30% improvement across many videos — dependable performer
Recommendation: KEEP as recurring regular (20-30% of videos). Solid supporting cast member.
⚠️ Avoid Promoting: Neutral or Negative Lift
The Following Extended Cast Show Neutral or Negative Lift:
- Motayo: +0.9% lift (9 videos, 2,521 avg) — Neutral, benefits from outlier Mother's Day video
- @tamimedia.co: -16.6% lift (121 videos!) — Channel handle, not individual talent
- Big Dee: -19.0% lift (22 videos, 438 avg) — Slight drag on performance
- @thisisbazzooka: -21.1% lift (171 videos!) — Channel handle, not individual
- Laura: -25.1% lift (25 videos, 461 avg) — Consistently underperforms
- @inioluwaaaa_: -26.9% lift (8 videos, 422 avg) — Drags performance down
- Monk/Eldermonk: -31.4% lift (23 videos, 1,158 avg) — Significant anchor despite decent raw avg
- @bigpamoflagos: -41.7% lift (6 videos, 255 avg) — Major anchor
- @ant.orb.beetle: -49.5% lift (5 videos, 216 avg) — Worst performer in extended cast
🎯 REVISED Core 5 Strategy (With Extended Cast Promotions)
- Semiloore (+4% lift): Your ONLY current dedicated talent
- Anayo/@tonerobaba6 (+311.4% lift): Extended cast superstar — MUST SIGN!
You need to find 3 MORE dedicated on-camera talents to build a sustainable Core 5.
Your REVISED Core 5 Strategy:
🥇 DEDICATED ON-CAMERA TALENTS (Full-time commitment)
1. Anayo/@tonerobaba6 (+311.4% lift)
🏆 YOUR #1 STAR. Sign with dedicated talent agreement IMMEDIATELY. Feature in 50-80% of videos. Makes content perform 4X better.
2. Semiloore (+4.0% lift)
✅ Current dedicated talent. Neutral performer with 75-video familiarity. Stop casting in Guess format.
3-5. URGENT TALENT SEARCH
Need 3 more dedicated talents with +10% or higher lift factors. Test extended cast (Jeremy, Paul) or launch open casting call.
📋 TEST FOR POTENTIAL PROMOTION
Jeremy (+47.5% lift, 31 videos):
Test in 5 more videos (Holiday + Debate). If lift stays above +40% and he can commit full-time, promote to core cast.
Paul (+28.9% lift, 44 videos):
Solid +29% lift with largest sample size. Test for full-time availability and commitment. Could be Core Cast #4 or #5.
🌟 RECURRING GUESTS (Tami Media Staff)
Henry (+211.9% lift): Staff. Recurring guest for 10-20% of videos, especially high-impact episodes.
Ebube (+49.3% lift): Staff. Recurring guest for 10-20% of videos, especially Holiday/Debate topics.
John (-18.9% lift): Staff. Occasional guest (1-2x/month) in specific formats.
Elizabeth (-28.9% lift): Staff. Behind-the-scenes focus, occasional guest for niche content only.
📅 30-Day Implementation Plan
Immediate Actions (Next 30 Days)
Week 1: Sign The Stars (Oct 14-20)
- Day 1-2: Contact Anayo/@tonerobaba6 — offer dedicated talent agreement (50-80% of videos)
- Day 3-4: Contact Ebube — offer core cast position with personal brand support
- Day 5-7: Film 3 test videos: Anayo+Semiloore pair, Ebube+Semiloore pair, All 3 together
Week 2: Test Jeremy & New Core 5 (Oct 21-27)
- Day 8-10: Film 5 videos with Jeremy (2 Holiday, 2 Gender Debate, 1 Nigerian Culture)
- Day 11-12: Film first "New Core 5" video: Anayo, Semiloore, Ebube, Jeremy, +1 guest
- Day 13-14: Announce new core cast on social media, introduce Anayo and Ebube to audience
Week 3: Content Sprint (Oct 28 - Nov 3)
- Day 15-17: Film 6 videos with new core cast (2 Holiday, 2 Debate, 2 Nigerian Culture)
- Day 18-19: Feature Henry as recurring guest in 1 special episode with Anayo
- Day 20-21: Start publishing new core cast content, monitor early performance
Week 4: Analyze & Optimize (Nov 4-10)
- Day 22-24: Calculate lift factors for Jeremy's 5 test videos
- Day 25-27: Analyze chemistry between core cast members (who pairs best?)
- Day 28-30: Finalize Core 5 lineup, adjust content calendar for Q4 2025
💎 THE GAME-CHANGER (Updated with Staff Context)
The Discovery: Anayo/@tonerobaba6 (+311.4% lift) is a SUPERSTAR who's been hiding in your extended cast. He outperforms Henry (+211.9% lift) who you thought was your only star!
The Reality: After learning that Henry, John, Elizabeth, AND Ebube are all Tami Media staff (not dedicated talents), your situation is:
- 1 dedicated talent: Semiloore (+4% lift, neutral)
- 1 superstar to sign: Anayo (+311.4% lift)
- 4 high-performing staff: Henry, Ebube, John, Elizabeth (use as recurring guests)
- 2 potentials to test: Jeremy (+47.5%), Paul (+28.9%)
The path to 50K subscribers:
- Sign Anayo IMMEDIATELY with dedicated talent agreement
- Test Jeremy & Paul for full-time availability and commitment
- Launch talent search for 2-3 more dedicated talents with +10% lift minimum
- Use staff strategically: Henry & Ebube as high-impact recurring guests (10-20% of videos)
- Build around Anayo + Semiloore as your core duo while you find talents #3, #4, #5
You found your #1 star (Anayo), discovered your staff are better performers than your current "core" (Ade), and now have a clear roadmap. This changes everything.